Top Tips For Negotiating Estate Agent Fees

Now that you’ve used Property Deck’s free service to find your perfect matched agent, it’s time to start negotiating estate agent fees – and get the best value for money. Negotiating fees and commissions with estate agents doesn’t have to be scary. Just follow these simple tips:

Keep it competitive

Within the Property Deck platform estate agents will always tell you their fee in their proposal upfront. It’s 100% transparent. Don’t let that put you off negotiating on their fee though. Don’t be backwards about coming forwards. Let them know you have more than one agent in the running and that you’ll be comparing their pricing and services carefully. They’ll be sharpening their pencils knowing they’ve got competition – and you may also be able to get your favourite estate agent to price match in order to seal the deal.

Cut the price, cut the service

However, if you want a record-breaking price for your property (and who doesn’t?) don’t ask your favourite agent to drop their fee by too much. Top prices demand top skill and a lot of hard work, and you’ll get what you pay for. You don’t want to end up with a tiny fee and a minimal effort to sell your home.

Why Use Property Deck?

Let the estate agents compete over you. Choose your favourite agents based on their fee, valuation, availability, ratings, reviews, sale time, personality and overall proposal. Best of all, Property Deck is completely FREE.

Don’t go straight to the bottom

While it’s tempting to go for the cheapest agent, be careful. A cheaper agent may often achieve much lower sale prices and take longer to sell, so you could end up with thousands less at the end of the day. Top agents can usually justify their higher commissions because they consistently deliver higher sale prices and faster results for clients.

negotiating estate agent fees

Slide over to a sliding scale commission

While some agents charge a simple % commission rate, others propose a “sliding scale” or tiered commission. For example, say 2% on the first £150,000 and 1% on any amount over £160,000. This gives the agents an incentive to work harder to get you a bumper price, because it’s a win-win for both of you. Crunch the numbers on the agent’s proposed sliding scale commission and see how it adds up depending on the sale price they quote you.

Top homes can mean lower fees

If your home is in high demand or worth more than your area’s average, you may have more negotiating muscle. Ask your agents for a better deal, whether it’s
a lower commission rate, some free advertising or both. You never know what they might offer for the opportunity to sell your prized property.

Haggle, haggle, haggle

Negotiating estate agent fees doesn’t have to be hard. You don’t have to be aggressive, but don’t be shy either. You’re selling your biggest financial asset, so be prepared to haggle on all fees and costs. The agents will never tell you this, but nothing is set in stone, and everything is negotiable. You won’t know if you don’t ask.

Get it in writing

Last of all, make sure you get all the agent’s fees, costs, commission structures and terms and conditions in writing. That way you can compare agents clearly, and also have no nasty surprises when it comes time to sell.

Did You Know?

Less than half of all home sellers achieve a sale with the first agent they choose. We solve that problem!

We understand that every person’s circumstances and selling journey is different. That’s why our platform allows you to choose the agent that is the best fit to sell your home. Whether your driven by saving money or getting a first-class service, you can be assured that Property Deck will allow your selling journey to be less stressful.